I’m fast. How fast are you? How fast can you delete of a bunch of email? For me, it’s seconds. I often don’t even read them first, sorry to say. Am I your customer? If so, I just deleted your email!
It’s easy to get lost in a flood of 500 emails or get filtered out as spam, but most people only get a handful of mail every day, six days a week. Handing out printed material at networking events is even better!
Nielsen ratings have shown that the average reader spends seconds reading an email, IF they read it. But a letter or card in the mail gets at least a few minutes.
Yes, I know email is free, but then (and I KNOW you’ve heard this before), you’re getting every penny of what you’ve paid for.