Author Archives: Nikole

New Faces in the Shop

If you’ve dropped by lately, you’ve seen some new people working Priority Printing.  Here’s who’s who in the shop: LeRoy:  Nikole’s husband LeRoy has taken the full-time reins of running the company.  While his background is logistics, he’s finding he … Continue reading

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Welcome GW Print Media Customers!

Priority Printing acquired the customers of GW Print Media just before the end of the year.  This transition gives GW customers access to our high quality digital capabilities and gives Priority customers a new avenue for low cost full color … Continue reading

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How’s your card feeling?

I mean your business cards, of course!  Do they feel weighty in your hand?   Do you like the way they feel when you hand them out?  Take a little extra time to choose the right feel for your business cards.  Here are … Continue reading

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Be Afraid, be very afraid

OK, we love Halloween in our family (always decorate the shop and have chocolate candies, at least for the week).  But it’s scary all year round in the back room, with our guillotine cutter in operation.  Want a peek?  Watch … Continue reading

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People judge your business by appearance

“Think about the image you want your employees, customers and clients to have about your business. Are you dressing in a way that reflects that same image?” Continue reading

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It’s EASY being GREEN

Really, printers can be green!  Here’s how Priority Printing reduces our impact on the environment: * We offer post-consumer waste paper product options * We use only low-VOC (volatile organic compounds) inks and wash-up products * We carefully use and … Continue reading

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But I use email to advertise.

Yeah, so do I. How many times a day do you do a bulk delete of a bunch of junk mail? For me, it’s at least twice a day. Am I your customer? If so, I just deleted your email! … Continue reading

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Direct mail, not just for big companies

Yes you CAN afford direct mail marketing. Consider these points: * Why do you get so much advertising in the mail? Simple, it works! * Mailings, especially postcards, are sticky (not like jam, I mean it hangs around) – People … Continue reading

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Smaller isn’t more expensive

Those big box stores are pretty expensive when it comes to services like printing. Sure, they can be quick. But you’re paying for those people to stand around and wait for you to come in the door. But then again, … Continue reading

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